In the early part of the 1960’s swimwear was still pretty conservative, much like the decade earlier in the 1950’s. However fashion ideals began to change rather quickly in the mid 60’s with the introduction of the bikini and low cut bathing suit bottoms.
Until the 1960’s fashion was geared towards adults so inspiration was drawn from high fashion couture houses. Int he 1960’s things began to change as fashion designers began to focus on the tastes and style of the up and coming youth market.
Designers from around the world began to create clothing for the younger generation as they became more celebrated across Europe and the United States.
Bunker Spreckels: Surfing’s Divine Prince of Decadence
In the 1960’s and 70’s one brand left their mark in vintage advertising by introducing a bold new advertising style using a bold font and statement. This controversial and fashion-forward style of advertising changed the way companies would brand their products.
From menswear to designer women’s handbags h.i.s. advertising campaigns paved the road with their Bold approach to what we would call today, Vintage Advertising.
Back in 1923 in New York the company was founded as “Honesdale Manufacturing Co.” by Henry I. Siegel from Lublin, Poland. In 1956, as an homage to his father, Jesse Siegel established the H.I.S brand, whose logo is composed of Henry I. Siegel’s initials set in Franklin Gothic, one of the most popular typefaces of the era.