Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into the new year.
Sally is not much different than the rest of us that operate a retail vintage boutiques. Steady sales throughout the year are nice, but things tend to get hectic around the holidays. If you’re stressed out because you put all your focus on the holiday sales season, don’t miss a huge opportunity to boost your retail sales after the new year, which is typically a slower time of the year for many.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.
10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?