Wrangler : About the Label
Wrangler is another classic vintage label
Wrangler is known for their classic vintage denim jeans along with their classic vintage denim jackets. The look and feel of vintage wrangler pieces seams to surpass time in it’s style and vintage authenticity. Because of this many modern fashion designers are continuing to knock off great vintage Wrangler pieces from the past for today’s collections.
Wrangler was started with its roots in the Hudson Overalls Company of Greensboro, NC. Founded, in 1904, it was renamed Blue Bell in 1908. For years they manufactured work clothing for men, and during WWII, they manufactured clothing for military use. After the war, in an attempt to compete with the jeans makers Levi Strauss and Lee, they decided to develop a brand name they had acquired in 1943 when they bought the Casey Jones Company. This brand was Wrangler.
In 1947 Blue Bell hired a renowned rodeo tailor, Ben Lichtenstein, or Rodeo Ben, to develop a line of jeans under the Wrangler name. The line was successful, and so the Wrangler name was also used for other denim clothing, including that for women and children.
In 1986, Blue Bell and Wrangler were bought by the VF Corporation.