“The t-shirt is a symbol of freedom, but also a rebellion to society”. Rin Taken. Did you know that the t-shirt is as North American as apple pie and blue jeans.
It wasn’t until after the fighter pilots in the South Pacific returned home from WW2, in the 50’s, that it was finally acceptable to wear an undershirt as a t-shirt. The first Surf Board Shapers had no idea that screen printing their logo on a t-shirt would change North American fashion forever. In the 80’s T-shirt branding evolved from a grass roots marketing tool, to a billion dollar industry. Before a sneaker logo could sell a t-shirt, it had to have a great print or be a billboard and say something only a t-shirt could get away with. From Novelty tee’s to brand tees no one could resist the comfort of a cotton tee
The first thing to look for when searching for authenticity of the perfect vintage tee is the tag/label. Before the store brand sold a tee, it was the brand on the blank itself that sold it. Knowing what to look for will save a lot of time during the hunt. Different tags can tell you about the era you tee come from. Current day American Made t-shirt manufactures continuously try to match the one of a kind comfort and feel found only in a 80’s Screen star t-shirt blank.
Rock concert tees tell others that not only did you support the art of rocking by purchasing the newest 8 track released by your Rock Mentor, but you attended these ground breaking rock services yourself. Beware these are not to be mistaken as current day overprinted reproductions sold to the squares at urban corporate mall stores; but a genuine rare black market concert tee. Only recognizable traits are in the original print, date, tag and quality of blank. Some concert T-shirts will sell for well over $1000 in the dealer trade. The authenticity and timeless prints set these apart.
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