Nike : About the Label
Nike is a classic sneaker label from the day
The style and appeal of Nike sneakers never seam to deteriorate. Over the years the classic Nike swoosh has come to represent not only professional sports, but an urban style that can’t be beat.
Nike was founded in 1964 by Phil Knight and Bill Bowerman. Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. “In December 1980 we went public. And the rest is history.” From NIKEbiz.com Nike was one of the first athletic companies to heavily brand and market its athletic shoes, apparel sports equipment and accessories by using famous sports personalities such as John McEnroe, Michael Jordan, and Tiger Woods to name a few. Their “swoosh” logo and “Just Do It” slogan are easily recognized worldwide.
Nike markets its products under its own brand name as well as Air Jordan, Bauer, Converse, Team Starter and Nike Golf. As of 2007, Nike is the largest sportswear supplier in the world with a revenue worth of $15 billion