This weekend was the annual gathering of ancient grains, coconut water, fair trade chocolates, protein bars, and organic pet food in Orange County, that is at least where where baobab and sea buckthorn joined acai, goji berry and chia seeds, the reigning antioxidant-rich superfoods. There was overwhelming sea of 3,000 exhibitors, displayed across the exhibit floor of enticing organic foods, healthy items and green goods at the annual Natural Products Expo West convention and conference, March 10-13, seemed like all the world eats well and lives sustainably. But then reality struck.
There are mMore than 56,000 gathered for this 31st fest, with an increased visibility on non-GMO foods and eco-packaging. With aisle after aisle of vendors from Nature’s Path to Earth Balance, from omega-rich supplements to “pure” and “smart” items, it’s clear the message was healthy and environmental. Compared to two years ago, it was hard to find a plastic bottled water booth, through other drinks overflowed from teas to brain tonics, digestive beverages to chillout elixirs.
To us, one of the big hits of this event was Seventh Generation’s new cardboard bottle for its Natural 4X Laundry Detergent. We love great designs, but green packaging is just one small part of a sustainable design and product. Designed with Ecologic Brands, it features a recyclable and compostable outer shell of recycled newspapers and cardboard and a recyclable monopolymer film pouch inside with no nylon or laminates. It reduces the plastic by 66 percent and when empty, it’s stackable. so nine times more efficient to ship.