I am not going to say we were lazy for not taking our website mobile earlier, we just never did. Well, that is not actually the truth. We had our website redone over three times in the past five years, we just never tuned them live. For 15 years Google has been ranking our website well, helping us place on the first page for many of our organic searches. We were always concerned that we would lose those ranking after making the updates. Technically, you are not suppose to, if you follow the Google recommended protocol to updating a site. But I have seen it affect people over an over again for no real apparent reason. Since there is so much more competition out their today than there was seventeen years ago we decided to hold off on going live with any updates.
When we started to sale vintage clothing wholesale in 1999 there were no other players in the game, most of the sites today are recent withing the past five years and have taken a page out of a book we helped write. We built the first website for Dust Factory, which was then called the Clothing Warehouse, in 2000. Everything was very basic HTML and I remember being impressed to have a rotating slider. You could only view the website in one size, and to be honest, their was never any inkling that we would one day view it on our phones because it was still seven years before the iphone hit the market.
It took a while for a community of vintage buyers to gather online, but eventually they did. At the time if you wanted to buy vintage you had to either source it from a thrift store or go to Pasadena, California once a month to see what was available. On the second Sunday of every month, antique and vintage clothing collectors would gather at the Rose Bowl Flea Market in Pasadena to sell their goods. We did the Rose Bowl for a couple of years but eventually moved on to build out our digital presence as more and more buyers started to search out products online.
We had already established our relationships with the Rag Houses and the vendors who processed used clothing in bulk, once we established our client pipeline we were able grow our collections and product line. In 2005 we updated our website from a custom HTML site to the second or third release of the new Open Source WordPress Platform. We had our site hosted on one server, but our blog was hosted on Blogger, WordPress gave us the opportunity to combine both our web content and blog content into one seamless platform. We have been fans ever since.
“The early years for Dust Factory were akin to a renegade sailor amiss on uncharted waters. Not only was Dust Factory exposing the thorn in the side of contemporary fashion, but we changed minds regarding how people felt towards used clothing. To accomplish this we grew a deep web presence sharing any and all information we could about sustainable clothing and lifestyles.
Dust Factory was the first company to bring vintage wholesale clothing to the world wide web and continues to lead the fashion industry as a go-to-source for sustainable ethical fashion practices. With the release of the new mobile version of the website users can get up to date info on current grades, orders, specials and events happening around the world of vintage clothing. As fashion continues to evolve, Dust Factory is their to help educate those about the history and culture behind the brands we love while promoting ethical fashion practices and tactics.
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