Last year the action sports clothing label Volcom, in collaboration wiht the National Coalition for the Homeless donated over 5,000 pair of jeans to fifty different homeless shelters nation-wide in their Denim Recycle Program called, Give Jeans a Chance”. This year the brand is back with 200 more participating Volcom stores in North America and hopes of collecting 10,000+ pair of jeans. The campaign kicked off on August 1st and runs through the end of September.
We saw other Ecological brands like Factory Vintage and Cream Vintage start this type of donation drive, but it is great to see larger brands jump on the recycle band wagon as well. Volcom retailers will place the denim recycling bin in the store for clients to bring worn or used jeans in decent condtion. If you do, you will recieve a special hat, sticker or button compliments of the “Give a Jeans a Chance Campaign. You will aslo enter a contest to win a years supply of Volcom brand jeans.
Visit a participating Give a Jeans a Chance store near you. Or better yet, if you have an extra pair of jeans and you pass a homeless person, go ahead and hand them over.