Every year in the middle of March Austin, Texas turns into the music Mecca of the world when they host their annual South by Southwest® (SXSW) conference. According to their website (http://sxsw.com/) the South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. This year marks the 25th anniversary for the SXSW Music and Media conference. It always starts out with the SXSW® Film Conference and Festival , although the past three years they have ran a Multi-Media conference with the film conference then the music starts. The conference switches gears into a full blown music conference. This is not to be mistaken as a music festival like ACL or Coachella, it is nothing like that. This is a full blown conference with musicians from all around the world playing all genera of music at different venues throughout the city. Some you have heard of, some are hoping to get noticed, it is amazing.
Check out the below video of Hometown Artist Suzanna Choffel as she gets ready to play the big stage:
What is so unique about this conference is not only the artists and musicians that they attract all around the world, but the parties and concerts that are going on just about anywhere. Most of these Non-SXSW parties have nothing to do with the event itself, but since the bands and the promoters are all in one place, there is no telling what can go on. We have friends that have caught Willie Nelson putting on a show at a Gas Station one year, where another group of friends caught Morrisey playing at a bowling alley. One of our favorite non-SXSW parties has to be at Cream Vintage, right off of the drag. For the past 7 years Cream Vintage has hosted parties featuring bands like Sweden’s Division of Laura Lee, to New York’s We are Scientists, each band is unique and so is each day of the party.
Cream Vintage is located right off of the Drag on Dean Keaton Avenue across from the University of Texas. The party is in the parking lot behind the store. So basically you walk through a killer vintage clothing store packed with a huge selection of vintage dresses, vintage jeans, vintage t-shirts and more, into their back yard parking lot area. That is where they have a stage set up with live music, more Texas Select Beer than you can imagine, and just an all around killer vibe. Cream Vintage always hosts one day of the party with local bands from Austin and surrounding areas in Texas, then leases out the spot to different promoters from around the world on the other days. Needless to say the event is always pretty spectacular and they variety of talent that one can catch is truly amazing.
If you are in Austin right now, head on over the Cream Vintage and be ready to have your mind blown.