Shop Owner Notes
Halloween is just around the corner. If you are a vintage shop owner this is most likely going to be your busiest month of the year. If the month of October is not the busiest time of year in your store, then you are missing out.
Don’t get in the mind-set that your unique collection is fashion forward. It might be to select few designers and hipsters, but to the rest of the population your store sales old clothes, like costumes.
With a few simple adjustments to your in-store marketing, or how you present your product, you just might be able to sell through all those old polyester pants and heavy poly-fabric dresses. In an attempt to leave you with a little inspiration, take a look at the different vintage Halloween costumes from the past.
Dust Factory Classic American Summer Collections
Dust Factory is featuring a classic American western and iconic cultural collection just in time for summer. Vintage Flannels, leather and denim are the staples to this 100% authentic vintage collection.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.
10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
Get ready for some crowd control! Shoppertainment the fine art of running in-store events and promotions is the perfect way to differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time!
Vintage Stores are staples for fashion in their communities, and often attract some of the cities creative types from artists, musicians and designers. Getting your customers involved with your promotions is an easy way to put together an event with minimal effort and great success. Many successful stores have number of different events that they run throughout the year to attract customers from all different walks inside their shops.
How to increase your sales during the Holiday Season with Gift Certificates – a vintage shops best solution to increase Holiday Sales
Jane has a Vintage Clothing Store and why her sales are not what she anticipated for the Holiday Shopping Season. In the past when she ran a modern clothing boutique sales skyrocket during the season, but that was not the case with vintage. She even notice that the other retailers in her area were more busy than usual, yet she can’t seem to understand her store was not.
There could be a number of different reasons why Jane’s store is struggling during the Holiday Season while other stores in her area are not. The number one reason may have nothing to do with her or her shop, it could just be that people don’t usually purchase vintage clothing as gifts. To the laymen it is still “used clothing”, dare I mention,”the stuff you find in a thrift store.” Even if they know the value of a particular piece, matching the exact size can be very difficult when gifting it to someone. That is why Gift Certificates can be the perfect gift for Vintage Clothing stores hoping to get the most out the Holiday Season.