Shop Owner Notes
One of the most important jobs a salesperson has to do is to add value to a sale that the customer is already willing to make. There are many missed opportunities as salespeople commit key errors during the course of each encounter with a customer. Learning to up sell, or add to a sure sale, is a vital skill, and you can learn it!
- Talk with your customer. Sounds pretty basic, right? But so many salespeople simply nod and smile, or hover, rather than chatting the customer up. Talking to the customer will allow you to learn what things the customer is interested in. This will help you turn a little sale into a bigger one.
- Bone up on your product knowledge. The more you know about your products, the more you will know about how different products can add value to the product your customer is buying. Let the customer know how these things can make the product they want better. Read more
Get ready for some crowd control! Shoppertainment the fine art of running in-store events and promotions is the perfect way to differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time!
Vintage Stores are staples for fashion in their communities, and often attract some of the cities creative types from artists, musicians and designers. Getting your customers involved with your promotions is an easy way to put together an event with minimal effort and great success. Many successful stores have number of different events that they run throughout the year to attract customers from all different walks inside their shops.
Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into the new year.
Sally is not much different than the rest of us that operate a retail vintage boutiques. Steady sales throughout the year are nice, but things tend to get hectic around the holidays. If you’re stressed out because you put all your focus on the holiday sales season, don’t miss a huge opportunity to boost your retail sales after the new year, which is typically a slower time of the year for many.
How to increase your sales during the Holiday Season with Gift Certificates – a vintage shops best solution to increase Holiday Sales
Jane has a Vintage Clothing Store and why her sales are not what she anticipated for the Holiday Shopping Season. In the past when she ran a modern clothing boutique sales skyrocket during the season, but that was not the case with vintage. She even notice that the other retailers in her area were more busy than usual, yet she can’t seem to understand her store was not.
There could be a number of different reasons why Jane’s store is struggling during the Holiday Season while other stores in her area are not. The number one reason may have nothing to do with her or her shop, it could just be that people don’t usually purchase vintage clothing as gifts. To the laymen it is still “used clothing”, dare I mention,”the stuff you find in a thrift store.” Even if they know the value of a particular piece, matching the exact size can be very difficult when gifting it to someone. That is why Gift Certificates can be the perfect gift for Vintage Clothing stores hoping to get the most out the Holiday Season.
When it comes to vintage clothing, there are three types of buyers: Cherry pickers, Bulk Buyers, and Container Buyers. Understanding how the industry works, is beneficial to knowing what type of buyer you are and how to make the most out of your business venture.
Much like contemporary fashion, vintage fashion has paved a course that caters to all types of styles and subcultures. From Rocker shops that focus only on 40’s and 50’s attire to modern shops that focus on 90’s and early millennial pieces, the term vintage can come to mean a lot of different things depending upon who you are talking to.
Over the past 20 years of working in the vintage clothing industry there was a lot to learn about the different types of buyers that the industry attracts. Each year a plethora of new vintage entrepreneurs come into the market ready to take on the world with their unique taste for recycled fashion. Maybe they made a profit off a rare item they sold on ebay, or just finished taking their final exam in fashion school and are ready to become the number one seller on Etsy, either way they will need to start sourcing clothing.
They will soon learn that sourcing used clothing in bulk is much different than sourcing new merchandise. They will also learn that their is no magic supplier or clothing fairy that get them a steady supply of rare pieces with ridiculous markups. This unfortunately is a rude awakening for some buyers entering the industry and for this reason we thought that we would put together a Vintage Buyer Guide to find out what type of buyer you are. Read more