Resourceful ideas for making business, fashion and lifestyle a little more sustainable.
Halloween is just around the corner. If you are a vintage shop owner this is most likely going to be your busiest month of the year. If the month of October is not the busiest time of year in your store, then you are missing out.
Don’t get in the mind-set that your unique collection is fashion forward. It might be to select few designers and hipsters, but to the rest of the population your store sales old clothes, like costumes.
With a few simple adjustments to your in-store marketing, or how you present your product, you just might be able to sell through all those old polyester pants and heavy poly-fabric dresses. In an attempt to leave you with a little inspiration, take a look at the different vintage Halloween costumes from the past.
From the 1910s – 1930s we saw the Wild West American lifestyle move largely from a way of life, to ever-increasing faded memories and folklore. The western world was getting smaller. Technology and transportation were ushering in a new era of industrialized cities and advanced accessibility. The real denim-rockin’ cowboy lifestyle of days past were kept alive over the decades largely through the Western fashions worn by the stars of silver screen and music.
These images remind us when the American cowboy was an actual lifestyle and not just a passing trend. It was pointed out in the Selvage Yard, a lifestyle fashion blog geared towards men’s fashion and influence of style, that some of these images were taken by LIFE photography giants like Loomis Dean, and Ralph Crane to name a few. It is amazing to see how what was once a style dependent upon necessity has now become a fashion icon inspiring much of today’s trends. Vintage jeans, worn in full length or cut-off, western cowboy boots for dress of for the field, denim jackets and leather belts, cowboys hats and belt buckels are all pat of today’s looks.
1960– Clarence Hailey Long, foreman on the JA spread in Texas –Photo by Leonard McCombe
Whether they are distressed, baggy, stonewashed or tight, everybody loves their cutoff denim shorts. Pair them with a tank-top and sneakers and it is a easy way to look cute and sexy for just about any casual occasion.
Denim Shorts Through History
Denim shorts became popular in the late 1960’s when fashion, style and art all began to take on a new life of its own. People were fed up with war and politics as usual, the counterculture movement began to take full swing and people began to find ways to express themselves through their style and resourced fashion.
The Daisy Duke Denim Shorts.
In the 70’s the Daisy Duke denim short became popular because of the famous family TV show – the Dukes of Hazzard, where actress Catherin Bach playing the character Daisy Duke wore a pair of jean shorts every episode. At the time she was playing the role of a sweet resourceful southern girl trying to find an outfit that would work in the hot southern heat. The boys liked the long leg’s and the girls liked the style.
Into the 80’s denim shorts became a fashion icon that was a must have for almost every wardrobe. It wasn’t long before men began wearing cutoff denim shorts as well, some as short as the girls cuts but some were longer.
In the 1990’s the denim shorts took on a new look during the end of the heavy metal era and beginning of the grunge scene. It was no longer popular to wear the short-shorts like the Daisy Dukes, but one could wear longer shorts, almost knee-length and either role them up or worn them torn.
At the turn of the millennium denim shorts took a short hiatus from the fashion scene, but not for long, in 2005 they slowly started to make their way back into hipster and fashion forward girls wardrobes.
Today everyone from the mom and daughter at the park to the supermodel and rockstar on the stage is wearing some form of denim shorts or another.
Historically men were in the forefront when it came to promoting denim fashion, the denim shorts however was primarily promoted by women.
Denim shorts continue to be a hot item among celebrities and fashionistas alike. Regardless of who’s wearing them, the components always remain the same. When searching for blue jean shorts, understand that there are three major components that can make or break a pair of blue jean shorts: denim wash, style/fit, and the minor details. You can also look at history and the most notable blue jean shorts for inspiration.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.
10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
Get ready for some crowd control! Shoppertainment the fine art of running in-store events and promotions is the perfect way to differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time!
Vintage Stores are staples for fashion in their communities, and often attract some of the cities creative types from artists, musicians and designers. Getting your customers involved with your promotions is an easy way to put together an event with minimal effort and great success. Many successful stores have number of different events that they run throughout the year to attract customers from all different walks inside their shops.