LEVI STRAUSS & CO. The Leading Vintage Company Around
Vintage Jeans have always been a staple in to the vintage clothing buyer. The Levi 501 button fly is a staple jeans that has outlived the test of time as the classic vintage jeans. Japanese collectors have spent well over a thousand dollars for one pair of jeans in their prime. All the while high-end vintage boutiques still have vintage denim marked up in the hundreds of dollars.
The History of LEVI STRAUSS & CO.
In 1847 Levi Strauss immigrated to the united states from the country of Bavaria. His family had dry goods business that he worked at in New York until 1853, at which time he left for the mighty Gold rush in California, but not to stake his claim in gold but to expand his families dry goods business.
Levi Strauss and Jacob Davis of Nevada applied a patent for a design that Davis came up with for reinforcing pants. The design included placing metal rivets at stress points in the pants where the first signs of wear would occur. Davis was one of the merchants that Levi was supplied, and his design made the pants much stronger.
Levi Strauss made his first pants made by sewers in their homes, but by 1880 he started a factory to manufacture Jeans. The company was met with great success and they soon began designing models with a plethora of riveted pockets. One of their most famous pant models, known as the xx, was given its famous lot number 501 in 1890.
Levi Strauss died in 1902 and left the company to be run by his nephews. They rebuilt the company after the great fires after the San Francisco earthquake in 1906, and kept jobs for all their workers during the great depression in the 1930’3.
In2002, Levi’s announced that they would cease all US production of their jeans, ending what was probably the longest production of a product in the United States. All Levi’s jeans, the all American garment, are now made overseas.
LEVIS® VINTAGE CLOTHING is a vintage inspired collection that the famous denim brand LEVIS® has put out were they are bringing back to life some of their classic relics from the past.
Don’t be fooled these are not the actual vintage pieces – but what we call vintage inspired – or made to look like vintage. According to LVC they are:
“Faithfully capturing the spirit and heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that we have equipped for the last 140 years. Through our seasonal tribute collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are.”
I thought that it would be worth sharing some of the images from their Fall/Winter ’13 Lookbook becasue it is in an inspiring and stylish collection for those that are actually collecting the original vintage pieces. Not to mention it might be a collection worth looking into if you carry both new and used clothing in your boutique.
Each season, like an ongoing tradition the LVC team pays tribute company’s treasured history, timeless products and collections ( which includes items dating back as early as 1873), at the same time uncovering a few of their secrets of the past and recreating them for today through vintage inspired reproductions. This time the collection and lookbook brings up two iconic eras of American style: Detroit’s ’60s Motown musical revolution and the West Coast’s sunny ’70s style.
The first section of the lookbook brings you back to Detroit Motor City in the 60’s, the heart of America’s car industry at that time, illustrating the working week at the automotive factory added with some Motown vibes and smooth styling. There are elements of Soul and Jazz, Mod and Traditional – there’s turtleneck knitwear, wool polos buttoned all the way up, striped t-shirts, v-stitch sweatshirts and checkerboard rodeo shirts.
Levi’s Orange Tab
The second section of the lookbook dates back a more free-spirited, flower-child collection centered around the classic Orange Tab that was first produced in the late 1960s as a line of affordable, slim-fitting jeans, jackets and shirts designed for the Young American’s of the ’60s and ’70s. To this day, the Orange Tab is synonymous with simple and clean design as well as the free and easy spirit of the times. This part of the collection includes ’70s denim shirts in retro bright casts, baby blue chambrays and matte blacks, topped off with a selection of bold printed tees using faithful motifs and logos from the era.
A cool aspect of the collection is that it is also presented and available in hardback form copy, split into the two stories and complimented with additional material from the relevant eras. In the lookbook there’s also retro illustrated fit guides and a step-by-step guide of how to wash, wear and care for your rigids.
CHECK OUT LEVIS® VINTAGE CLOTHING