1970's Surf, Sand and Beachwear
It is almost that time a year where many of us get to shed our clothes and soak in some rays down at the local water hole. This year 1970’s fashion is on the rise and I just can’t help but browse through some of favorite photos of 70’s swimwear. From European designer beach wear to southern California surf-wear, 1970’s swimwear had a a style and appeal all of its own.
There are certain keys to follow when dating vintage swimwear:
-Lastex began to be used in swimwear starting in the late 30’s and continued through the 50’s.
-Spandex, better known as elastane in Europe, began to be used in swimsuits in the late 60’s. Dupont patented this as Lycra.
-Fabric content on labels was mandated in the 1960’s
-Garment care instructions seen on labels beginning in 1971
-Symbols on care labels began in the 1990’s in the US, earlier elsewhere
Model Cheryl Tiegs at the beach in an orange bikini with white polka dots by Villager, with a man reclining on chaise — Image by © Condé Nast Archive/CORBIS
Famous Farrah Fawcett Poster on most adolescent boy’s walls in the 1970’s
Cheryl Tiegs swimsuit pose
Classic One-piece and Two piece swimsuit designs from the 70’s
Modern bathing suit with exact 1970’s glamor cut
Arnold Schwarzenegger in his prime with a wig-wearin’ female friend, circa 1970s.
Surf Rats Hanging out at the beach
Christie Brinkley Sporting a colorful one piece
1970’s European Men’s Matching Swimwear
Mark Richards matching his board shorts with his surfboard
Larry Bertlemann pure classic style
Kids 19070’s beachwear
North shore 1970’s beach fashion
1970’s Venice Beach
MR Ripping the Bottom Turn
Want to Open a Vintage Clothing Store? We've got you covered.
You Might Also Like:
How to Boost Your Vintage Retail Sales Into the New Year
Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into... [Read More]
What type of vintage clothing buyer are you?
When it comes to vintage clothing, there are three types of buyers: Cherry pickers, Bulk Buyers, and Container Buyers. Understanding how the industry works, is beneficial to knowing what type of buyer you are and how to make the most out of your business venture. Much like contemporary fashion, vintage... [Read More]
Increase Your Sales With an In-Store Seamstress + Free Download
One of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the... [Read More]
