The Kelp Bed Project

“If we are going to get this thing off of the ground then we had to find a place to start.” says one of the founders of the Kelp Bed Project. Three guys from three different industries. One from a web designer and project manager background, the other a sales rep for action sport brands and the third from a recycled apparel distributor and retailer background. They all run their own independent companies but that isn’t the only thing that they have in common. “I think all of us have bean surfing for over 30 years.” says RC “We had all been wanting to interlude some kind of project with surfing and distribution. But not just any distribution, we wanted to make a difference with what we did and how we ran the business. After getting together for a morning surf / brainstorming session the concept came together. ”

Retailers took a huge hit during the past holiday seasons, clothing brands and product distributors also took a hit as retailers cut back and canceled orders. Warehouses were stuck with way more overstock product than they were accustomed to as the retailers adjusted to the new economy “recession”. The Kelp Bed Project interacts with different brands and finds ways to distribute their overstock product through charities or outreaches to different communities. “There are so many people in need, and with earthquakes and natural disasters becoming pretty consistent in today’s planet, too many people need immediate supplies and there are not as many organizations out there as you might think to access what is needed.” said LC an active member in the Kelp Bed Project, ” The KB not only feels the gap between the large distribution companies and the shirtless kids in the streets of El Salvador, but they have all kinds of resources and outlets to raise awareness and gather funds for local people in need as well”

What started with outsourcing new surfboards that were turning yellow as they sat in a warehouse, has gained momentum into New Sustainable business model changing minds as to how overstock product from our personal closets to distribution warehouses should be handled. We look foward to what the guys at The Kelp Bed Project come up with next.


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