Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into the new year.
Sally is not much different than the rest of us that operate a retail vintage boutiques. Steady sales throughout the year are nice, but things tend to get hectic around the holidays. If you’re stressed out because you put all your focus on the holiday sales season, don’t miss a huge opportunity to boost your retail sales after the new year, which is typically a slower time of the year for many.
Telling your third customer in a row that you are sold out of popular item is more than frustrating for a shop manager. Losing a sale not only effects your numbers, but it means that you might lose a customer, or their loyalty which can be worse.
When you lose a sale to a first time customer, they will most likely move on and look somewhere else. If you lose a sale to a loyal customer, they might look somewhere else as well, and that ‘somewhere else‘ will most likely be at one of your competitors. Each time they come up empty handed, you lose a little bit more of their loyalty. If this happens too much you can lose them altogether. If that happens often, you will not be an business for very much longer.