Rockmount : About the Label
ROCKMOUNT RANCH WEAR
Rockmount Ranch Wear is a true staple to vintage western wear collections from the past. Each piece in the Rockmount collection has the craftsmanship to surpass time.
“The West is not a place, it is a state of mind.”
Jack Weil started Rockmount Ranch Wear in Denver, Colorado back in 1946. Over the years the company has established itself a leading role in Western Wear as they were the first company to put Snaps on men’s shirts as well as the first company to commercialy produce the Bolo Tie.
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Jack A. Weil (1901 – 2008) who worked daily until age 107 years old. His secret was he loved his work. A true pioneer, he introduced the first western shirts with snaps, and also made the first commercially produced bolo ties. Many of his innovations are standards in the industry. Western fashion is worn all over the world.
Jack A. was motivated to develop a distinctive look for cowboys, ranchers, and farmers living in the American West. They had special boots and hats but wore ordinary work shirts. Jack A’s special shirt styles have many features different from conventional shirts. His ROCKMOUNT shirts are slim fitting to accentuate the body, whereas conventional shirts were boxy. A better fitting shirt is less likely to get caught or snagged while riding the range. The shirt yokes broaden a man’s shoulders. The flap pockets fasten to better hold their contents. The snap fasteners have a break away function to let loose if the shirt got caught, and hold more permanently than buttons. Can you imagine a cowboy who likes to sew?
ROCKMOUNT’s signature “Diamond” snap and “Sawtooth” pocket designs are individual and different, the same driving force behind so many of their distinctive features.
ROCKMOUNT’s magic in popularizing western wear was an appeal to vanity. Cowboys have a strong independent identity and want to be different. Jack A. offered them a special fashion statement. Not so much to be worn while they worked the ranch but to make them stand apart from city slickers when they come to town. These western shirts are dress-up finery, to be worn on Saturday night in town or at the rodeo.
So, while Jack A. had the vision to innovate a new distinctly American fashion, others had influences, too. His son Jack B. (1928 – 2008) joined ROCKMOUNT in the 1950s. Jack B. started in sales and brought Western fashion East. He helped popularize it across the country. Western wear was mainly popular in the American West until the 1950’s when Jack B. was one of the first salesman to sell it east of the Mississippi River.
As Western wear’s popularity spread across America Jack A. coined the phrase “The West is not a place, it is a state of mind”. Jack B. began designing, taking over that role from his father. He developed a full range of products including shirts for men, women and children, skirts, Western hats, belts and buckles, bolo ties, neck ties and jewelry.
More information on Rockmount can be found at http://www.rockmount.com/