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How to Boost Your Vintage Retail Sales Into the New Year

vintage holiday sales

Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into the new year.

Sally is not much different than the rest of us that operate a retail vintage boutiques.  Steady sales throughout the year are nice, but things tend to get hectic around the holidays.  If you’re stressed out because you put all your focus on the holiday sales season, don’t  miss a huge opportunity  to boost your retail sales after the new year, which is typically a slower time of the year for many.

Plenty of people will be heading into stores throughout the month of January to exchange unwanted items, cash in gift cards or spend gifted money. With the right approach and some advance planning, you can continue to capture their attention, and their dollars, well into the new year.

6 Ways to Boost Your Retail Sales Into the New Year

1.) Lure Them Back With Limited-Time Offers Good Only in January

Sally was a sucker for “Kohl’s cash.” The national chain periodically rewards shoppers with $10 to spend for every $50 in purchases. The catch: Kohl’s cash can only be spent during a certain window of time.

Since it feels like free money, Sally almost always end up checking out the store before her Kohl’s cash expires and spending a lot more than she received in “free money.” She used this same concept to reward her customers with store “cash,” gift cards or percentage/dollar-off deals. Whatever you choose, the key is to focus on getting your customers back into your store in January, a frequently slow sales month.

2.) Sell Gift Cards

Gift cards were the number one most popular gift last year. So if your store sells them, you have built-in sales in January (and even later). Even if customers never redeem their cards, you’ve gotten paid for the face value. But if you can get them to come into your store in January, all the better, since they’ll usually spend more than the amount of the card.

3.) Follow Up With Holiday Shoppers

Make sure you capture email addresses from people who shop at your store over the next four weeks. If you do that, you can then reach out again in January with an email marketing message. You can do a soft sell with a digital “Happy New Year” eCard and a gentle reminder to come in and take advantage of year-end clearance items, or sweeten the pot with a discount offer.

4.) Use Loss Leaders

January is the perfect time to get rid of slow-moving items that didn’t sell well. Discount them to rock-bottom prices to get people into your store. And then entice those customers with well-merchandised displays for full-priced items.

5.) Try a Fun Promo

Consumers are likely to feel a letdown as they head back to work and open their credit card statements that reflect high balances from all of their recent spending.

Put them back in a good mood with fun contests, giveaways or challenges. Give away a free gift with purchases. Hold a drawing in the store for a prize such as a $100 gift card or a desirable product. Or have customers bring in the biggest “white elephant” gift they got this year to receive a $10 gift card in exchange.

6.) Look to the Future

The new year is a time when people are ready for change. Try marketing that emphasizes how your business can help them usher in “the new.” Whether it’s by purchasing snazzy new workout wear from your boutique to motivate a fitness regimen, overhauling the home entertainment center with surround sound speakers from your electronics store, or redecorating the living room for spring, there are plenty of ways to get customers energized about new projects — and into your store to get those projects going.

In Conclusion

This time around Sally is ready and is showing no signs of stress as we head into the New Year. By creating promos, incentive and rewards  her vintage store’s sales are steady as she is set for smooth sailing into the next season. Find out what Sally knows, learn more about the science behind sustainable fashion and vintage retail at Factoryvintage.com

Losing a sale isn’t nearly as bad as losing a customers loyalty

Build Influencers
Telling your third customer in a row that you are sold out of popular item is more than frustrating for a shop manager. Losing a sale not only effects your numbers, but it means that you might lose a customer, or their loyalty which can be worse.

When you lose a sale to a first time customer, they will most likely move on and look somewhere else.  If you lose a sale to a loyal customer, they might look somewhere else as well, and that ‘somewhere else‘ will most likely be at one of your competitors. Each time they come up empty handed, you lose a little bit more of their loyalty. If this happens too much you can lose them altogether. If that happens often, you will not be an business for very much longer.

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Wholesale Vintage Clothing Catalog 2018

Get your hands on the latest Dust Factory Vintage Catalog and make sourcing Vintage Clothing Fun Again!

Renegade Americana grapples 90’s Urban Style . Cultural emphasis on Moto, Street, Beach with a hint of Post Punk Grunge. Read more

Dust Factory’s website has gone mobile

Vintage Wholesale Clothing

I am not going to say we were lazy for not taking our website mobile earlier, we just never did. Well, that is not actually the truth. We had our website redone over three times in the past five years, we just never tuned them live. For 15 years Google has been ranking our website well, helping us place on the first page for many of our organic searches. We were always concerned that we would lose those ranking after making the updates. Technically, you are not suppose to, if you follow the Google recommended protocol to updating a site. But I have seen it affect people over an over again for no real apparent reason. Since there is so much more competition out their today than there was seventeen years ago we decided to hold off on going live with any updates.

When we started to sale vintage clothing wholesale in 1999 there were no other players in the game, most of the sites today are recent withing the past five years and have taken a page out of a book we helped write. We built the first website for Dust Factory, which was then called the Clothing Warehouse, in 2000. Everything was very basic HTML and I remember being impressed to have a rotating slider. You could only view the website in one size, and to be honest, their was never any inkling that we would one day view it on our phones because it was still seven years before the iphone hit the market.

vintage flea market

It took a while for a community of vintage buyers to gather online, but eventually they did. At the time if you wanted to buy vintage you had to either source it from a thrift store or go to Pasadena, California once a month to see what was available. On the second Sunday of every month, antique and vintage clothing collectors would gather at the Rose Bowl Flea Market in Pasadena to sell their goods. We did the Rose Bowl for a couple of years but eventually moved on to build out our digital presence as more and more buyers started to search out products online.

We had already established our relationships with the Rag Houses and the vendors who processed used clothing in bulk, once we established our client pipeline we were able grow our collections and product line. In 2005 we updated our website from a custom HTML site to the second or third release of the new Open Source WordPress Platform. We had our site hosted on one server, but our blog was hosted on Blogger, WordPress gave us the opportunity to combine both our web content and blog content into one seamless platform. We have been fans ever since.

“The early years for Dust Factory were akin to a renegade sailor amiss on uncharted waters. Not only was Dust Factory exposing the thorn in the side of contemporary fashion, but  we changed minds regarding how people felt towards used clothing. To accomplish this we grew a deep web presence sharing any and all information we could about sustainable clothing and lifestyles.

Dust Factory was the first company to bring vintage wholesale clothing to the world wide web and continues to lead the fashion industry as a go-to-source for sustainable ethical fashion practices. With the release of the new mobile version of the website users can get up to date info on current grades, orders,  specials and events happening around the world of vintage clothing. As fashion continues to evolve, Dust Factory is their to help educate those about the history and culture behind the brands we love while promoting ethical fashion practices and tactics.

Contact Us to find out more about how Dust Factory can help you.

How to Build a Clothing Display Rack Using Reclaimed Pallets

clothing display rack

clothing display rack

Factory Vintage has just put out a free download on how to build a sustainable clothing display rack using reclaimed pallets. The step by step PDF goes into to detail on what supplies are needed and how to assemble the display. What better way to show off amazing reclaimed pieces than on a sustainable display rack made of reclaimed items.

Get the Free Download Here

clothing display rack


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vintage wholesale catalog