Shop Owner Notes
Halloween is just around the corner. If you are a vintage shop owner this is most likely going to be your busiest month of the year. If the month of October is not the busiest time of year in your store, then you are missing out.
Don’t get in the mind-set that your unique collection is fashion forward. It might be to select few designers and hipsters, but to the rest of the population your store sales old clothes, like costumes.
With a few simple adjustments to your in-store marketing, or how you present your product, you just might be able to sell through all those old polyester pants and heavy poly-fabric dresses. In an attempt to leave you with a little inspiration, take a look at the different vintage Halloween costumes from the past.
A look at vintage costumes from the past.
If you own any of these photos please contact us we can take them down at your request or we can give you proper credit for your work.
Dust Factory Classic American Summer Collections
Dust Factory is featuring a classic American western and iconic cultural collection just in time for summer. Vintage Flannels, leather and denim are the staples to this 100% authentic vintage collection.
Available For a Limited Time Only:
- Vintage Levi Jeans $25
- Flannels $14
- Harley Davidson T-shirts $9
- Vintage T-shirts $6
- Levi Denim Shorts $16
- Scout Shirts $9
- Denim Jackets $15
Order now while supplies last
Summer pairing Ideas
It is smart to work with the basics, because this is what you are most likely to have available to source, or already have on your shelves. It doesn’t matter if it is mid-thigh, button-fly, or 517 jean, the denim cutt-off short is still a staple for this spring. Pair this with a vintage t-shirt, scout shirt combo, or throw in a flannel and military shirt as a suggestive outwear ensemble.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.
10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
One of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the seam, or a half inch of of the cuff is all it takes to turn over-sized item into the perfect fit. When you offer your clients the opportunity to get their items altered it will amaze you to see how many more items your clients start purchasing.
One of the most important jobs a salesperson has to do is to add value to a sale that the customer is already willing to make. There are many missed opportunities as salespeople commit key errors during the course of each encounter with a customer. Learning to up sell, or add to a sure sale, is a vital skill, and you can learn it!
- Talk with your customer. Sounds pretty basic, right? But so many salespeople simply nod and smile, or hover, rather than chatting the customer up. Talking to the customer will allow you to learn what things the customer is interested in. This will help you turn a little sale into a bigger one.
- Bone up on your product knowledge. The more you know about your products, the more you will know about how different products can add value to the product your customer is buying. Let the customer know how these things can make the product they want better. Read more