Shop Owner Notes




How to Boost Your Vintage Retail Sales Into the New Year

vintage holiday sales

Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into the new year.

Sally is not much different than the rest of us that operate a retail vintage boutiques.  Steady sales throughout the year are nice, but things tend to get hectic around the holidays.  If you’re stressed out because you put all your focus on the holiday sales season, don’t  miss a huge opportunity  to boost your retail sales after the new year, which is typically a slower time of the year for many.

Plenty of people will be heading into stores throughout the month of January to exchange unwanted items, cash in gift cards or spend gifted money. With the right approach and some advance planning, you can continue to capture their attention, and their dollars, well into the new year.

6 Ways to Boost Your Retail Sales Into the New Year

1.) Lure Them Back With Limited-Time Offers Good Only in January

Sally was a sucker for “Kohl’s cash.” The national chain periodically rewards shoppers with $10 to spend for every $50 in purchases. The catch: Kohl’s cash can only be spent during a certain window of time.

Since it feels like free money, Sally almost always end up checking out the store before her Kohl’s cash expires and spending a lot more than she received in “free money.” She used this same concept to reward her customers with store “cash,” gift cards or percentage/dollar-off deals. Whatever you choose, the key is to focus on getting your customers back into your store in January, a frequently slow sales month.

2.) Sell Gift Cards

Gift cards were the number one most popular gift last year. So if your store sells them, you have built-in sales in January (and even later). Even if customers never redeem their cards, you’ve gotten paid for the face value. But if you can get them to come into your store in January, all the better, since they’ll usually spend more than the amount of the card.

3.) Follow Up With Holiday Shoppers

Make sure you capture email addresses from people who shop at your store over the next four weeks. If you do that, you can then reach out again in January with an email marketing message. You can do a soft sell with a digital “Happy New Year” eCard and a gentle reminder to come in and take advantage of year-end clearance items, or sweeten the pot with a discount offer.

4.) Use Loss Leaders

January is the perfect time to get rid of slow-moving items that didn’t sell well. Discount them to rock-bottom prices to get people into your store. And then entice those customers with well-merchandised displays for full-priced items.

5.) Try a Fun Promo

Consumers are likely to feel a letdown as they head back to work and open their credit card statements that reflect high balances from all of their recent spending.

Put them back in a good mood with fun contests, giveaways or challenges. Give away a free gift with purchases. Hold a drawing in the store for a prize such as a $100 gift card or a desirable product. Or have customers bring in the biggest “white elephant” gift they got this year to receive a $10 gift card in exchange.

6.) Look to the Future

The new year is a time when people are ready for change. Try marketing that emphasizes how your business can help them usher in “the new.” Whether it’s by purchasing snazzy new workout wear from your boutique to motivate a fitness regimen, overhauling the home entertainment center with surround sound speakers from your electronics store, or redecorating the living room for spring, there are plenty of ways to get customers energized about new projects — and into your store to get those projects going.

In Conclusion

This time around Sally is ready and is showing no signs of stress as we head into the New Year. By creating promos, incentive and rewards  her vintage store’s sales are steady as she is set for smooth sailing into the next season. Find out what Sally knows, learn more about the science behind sustainable fashion and vintage retail at Factoryvintage.com

Increase Holiday Sales with Vintage Clothing Gift Certificates

How to increase your sales during the Holiday Season with Gift Certificates – a vintage shops best solution to increase Holiday Sales

Jane has a Vintage Clothing Store and why her sales are not what she anticipated for the Holiday Shopping Season. In the past when she ran a modern clothing boutique sales skyrocket during the season, but that was not the case with vintage. She even notice that the other retailers in her area were more busy than usual, yet she can’t seem to understand her store was not.

There could be a number of different reasons why Jane’s store is struggling during the Holiday Season while other stores in her area are not.  The number one reason may have nothing to do with her or her shop, it could just be that people don’t usually purchase vintage clothing as gifts. To the laymen it is still “used clothing”, dare I mention,”the stuff you find in a thrift store.” Even if they know the value of a particular piece, matching the exact size can be very difficult when gifting it to someone. That is why Gift Certificates can be the perfect gift for Vintage Clothing stores hoping to get the most out the Holiday Season.

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What type of vintage clothing buyer are you?

vintage buyers

When it comes to vintage clothing, there are three types of buyers: Cherry pickers, Bulk Buyers, and Container Buyers. Understanding how the industry works, is beneficial to knowing what type of buyer you are and how to make the most out of your business venture.

Much like contemporary fashion, vintage fashion has paved a course that caters to all types of styles and subcultures. From Rocker shops that focus only on 40’s and 50’s attire to modern shops that focus on 90’s and early millennial pieces, the term vintage can come to mean a lot of different things depending upon who you are talking to.

Over the past 20 years of working in the vintage clothing industry there was a lot to learn about the different types of buyers that the industry attracts. Each year a plethora of new vintage entrepreneurs come into the market ready to take on the world with their unique taste for recycled fashion. Maybe they made a profit off a rare item they sold on ebay, or just finished taking their final exam in fashion school and are ready to become the number one seller on Etsy, either way they will need to start sourcing clothing.

They will soon learn that sourcing used clothing in bulk is much different than sourcing new merchandise. They will also learn that their is no magic supplier or clothing fairy that get them a steady supply of rare pieces with ridiculous markups. This unfortunately is a rude awakening for some buyers entering the industry and for this reason we thought that we would put together a Vintage Buyer Guide to find out what type of buyer you are. Read more

A Few Steps to improve the Bottom Line Vintage Shops

vintage shop notes

A smart business owner understands the inherent value of goal setting in steering a growing business in the right direction. Unfortunately, figuring out exactly what the right direction is—and the road map to get there—isn’t as much of a no-brainer.

More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don’t keep track of their business goals, and 77 percent have yet to achieve their vision for their company.

This time, instead of setting mindless resolutions that you never plan on obtaining, why not try to make a difference. We have put together a list of twelve steps that are geared to help improve your bottom line. Hopefully these important retail business resolutions won’t take YOU over a decade to become habit, because these steps represent the traits we all need if we want to achieve long-term, big time success.
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The Truth About Unproductive Employees.

If you are a manager or a business owner you can not afford to have negative non performing employees on your payroll. Often times unproductive people search out smaller companies because of their lack of direct management. As an owner you should always be ready to recognize both positive and negative behaviors in an employees performance. Large companies like 3M discovered that when they laid off the bottom 10 percent (the weakest performers) of employees, their productivity increased by 18 percent. It didn’t take them long that learn that negative employees not only produce less but also cost quite a bit more.

Negative employees destroy moral and turn off customers with their negativity. They don’t have a lot of drive and don’t take allot of initiative. So how do employees with good positive attitudes behave? Here are four characteristics you should look for in yourself and your team.

1. Positive Employees Understand That Work is Good For their Soul. Most people know that it is good for a company. They understand that it good for the customer and they may even know that it is good for the country. But only positive people know that it is good for the soul. Something corrosive happens to the souls of people who stop caring about the quality of their work and begin to go through motions.

2.Positive Employees Decide to Enjoy Their Work No Matter What. No Job will ever be perfect, and there will always be room for improvement. In spite of that, a positive employee decides that they are going to like their work. It’s a decision they make, not a feeling they have when everything is going well. If employees think that their job stinks, they need to try unemployment for a while.

3. Positive Employees See The Good In Every Situation. Like everyone else
they see the wrong in every situation, but positive employees don’t get stuck on that point. Positive people keep themselves going by seeing the good in every situation and focus on how to make it better. By contrast negative employees focus on minor annoyance and let it ruin everything.

4. Positive Employees Do More than Is Expected. Positive people are never satisfied with getting by doing the bare minimum. They wouldn’t feel good about themselves if they did. Positive employees find out what is expected and do what they can to exceed those expectations. Whether it is dazzling a customer with better service than they have ever experienced before or surprising a coworker by offering extra help, positive employees focus on how they can do more, not less.


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