Shop Owner Notes
Nothing beats the comfort and look of a pair of good vintage western boots.
Someone already did all of the hard work of wearing them in, giving them the perfect look and feel. Another great thing about vintage boots is their construction, they were built to last. Not like boots today that will barely last a season, vintage boots were built to last over lifetimes. That is what makes our particular collection of vintage boots so special, their history as much as their future.
Halloween is just around the corner. If you are a vintage shop owner this is most likely going to be your busiest month of the year. If the month of October is not the busiest time of year in your store, then you are missing out.
Don’t get in the mind-set that your unique collection is fashion forward. It might be to select few designers and hipsters, but to the rest of the population your store sales old clothes, like costumes.
With a few simple adjustments to your in-store marketing, or how you present your product, you just might be able to sell through all those old polyester pants and heavy poly-fabric dresses. In an attempt to leave you with a little inspiration, take a look at the different vintage Halloween costumes from the past.
Dust Factory Classic American Summer Collections
Dust Factory is featuring a classic American western and iconic cultural collection just in time for summer. Vintage Flannels, leather and denim are the staples to this 100% authentic vintage collection.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.
10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
One of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the seam, or a half inch of of the cuff is all it takes to turn over-sized item into the perfect fit. When you offer your clients the opportunity to get their items altered it will amaze you to see how many more items your clients start purchasing.