Resourcful

Resourceful ideas for making business, fashion and lifestyle a little more sustainable.




Losing a sale isn’t nearly as bad as losing a customers loyalty

Build Influencers
Telling your third customer in a row that you are sold out of popular item is more than frustrating for a shop manager. Losing a sale not only effects your numbers, but it means that you might lose a customer, or their loyalty which can be worse.

When you lose a sale to a first time customer, they will most likely move on and look somewhere else.  If you lose a sale to a loyal customer, they might look somewhere else as well, and that ‘somewhere else‘ will most likely be at one of your competitors. Each time they come up empty handed, you lose a little bit more of their loyalty. If this happens too much you can lose them altogether. If that happens often, you will not be an business for very much longer.

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Wholesale Vintage Clothing Catalog 2018

Get your hands on the latest Dust Factory Vintage Catalog and make sourcing Vintage Clothing Fun Again!

Renegade Americana grapples 90’s Urban Style . Cultural emphasis on Moto, Street, Beach with a hint of Post Punk Grunge.

Vintage Wholesale Catalog

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60′s PSYCHEDELIA & THE BIRTH OF SURF ART | THE LEGEND OF ARTIST RICK GRIFFIN

Rick Griffin is known as a surfer, cartoonist, psychedelic poster artist, legend. Griffin was born near Palos Verdes in 1944, where he took-up surfing at age 14. While he was still in high school in the 50’s he was heavily influenced by Mad magazines comic styling but he soon found his own voice, creating his own surf style that would become iconic. Through his undeniable artistic talent and connections through surfing, Griffin was soon working for surf legend, Greg Noll, among others. After graduating from high school he joined Surfer Magazine as a staff artist– creating the legendary California surf scene character Murphy, and working his way up to Art Director by the time he was of 20. But by 1964, Griffin decided it was time to move on and see what the world outside of So Cal’s tight-knit surfer scene had for him.
View the original article SURF, 60′s PSYCHEDELIA & BORN AGAIN | THE TRINITY OF ARTIST RICK GRIFFIN at The Selvedge Yard
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A Few Steps to improve the Bottom Line Vintage Shops

vintage shop notes

A smart business owner understands the inherent value of goal setting in steering a growing business in the right direction. Unfortunately, figuring out exactly what the right direction is—and the road map to get there—isn’t as much of a no-brainer.

More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don’t keep track of their business goals, and 77 percent have yet to achieve their vision for their company.

This time, instead of setting mindless resolutions that you never plan on obtaining, why not try to make a difference. We have put together a list of twelve steps that are geared to help improve your bottom line. Hopefully these important retail business resolutions won’t take YOU over a decade to become habit, because these steps represent the traits we all need if we want to achieve long-term, big time success.
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Cold Water Surfing… the legend of Jack O’neill

surf clothing history

Any one that has ever pulled a thin piece of rubber over their shoulders so that they can paddle out into the cold pounding surf has Jack O’neill to thank for making that secession possible. His little shop in San Francisco is now a multimillion-dollar empire, but that wasn’t why Jack O’Neill began. He just wanted to stay warm. “I’m just as surprised by this as anyone,” O’Neill says. “I was just messing around with rubber.”

surfshop

Jack O’Neill was born in Denver, Colorado, in 1923 and was raised in Portland, Oregon. It wasn’t long before he and his family moved to Southern California. He wandered as a lad, working as a lumberjack, serving in the Army Air Corps and then moving to San Francisco in 1949. Living in San Francisco, O’Neill earned a living as a commercial fisherman, then sold architectural aluminum, fire extinguishers and skylights. He loved the ocean and sneaked away to it at every opportunity, even taking his lunch breaks down at Ocean Beach, bodysurfing in bathing trunks in the briny cold, often alone or with the odd diehard.

vintage surf clothes

Jack O’Neill started his empire when he began experimenting with materials that would prevent him from, quite literally, freezing his nuts off. It all started when he began by stuffing flexible polyvinyl chloride (PVC) into bathing trunks “borrowed” from the Sutro Baths or Fleishacker Pool. Those worked well enough for Jack to begin a family with his wife, Marge. But early wetsuits took a huge step forward when a scientist friend showed O’Neill a sample of neoprene foam.

surfing apparel wholesale

Before Jack O’Neill, surfing in Northern California’s chilly waters was a rugged sport practiced by hardy men. It was he who kept searching for a practical way to keep warm, and it was he who worked persistently to develop the modern neoprene wetsuit, one of the most important innovations in surfing history. Other individuals have also contributed to the evolution of the wetsuit, but Jack O’Neill is the man perhaps most responsible for surfing’s endless summer.

o'neill wetsuits

 


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