Resourcful

Resourceful ideas for making business, fashion and lifestyle a little more sustainable.




60′s PSYCHEDELIA & THE BIRTH OF SURF ART | THE LEGEND OF ARTIST RICK GRIFFIN

Rick Griffin is known as a surfer, cartoonist, psychedelic poster artist, legend. Griffin was born near Palos Verdes in 1944, where he took-up surfing at age 14. While he was still in high school in the 50’s he was heavily influenced by Mad magazines comic styling but he soon found his own voice, creating his own surf style that would become iconic. Through his undeniable artistic talent and connections through surfing, Griffin was soon working for surf legend, Greg Noll, among others. After graduating from high school he joined Surfer Magazine as a staff artist– creating the legendary California surf scene character Murphy, and working his way up to Art Director by the time he was of 20. But by 1964, Griffin decided it was time to move on and see what the world outside of So Cal’s tight-knit surfer scene had for him.
View the original article SURF, 60′s PSYCHEDELIA & BORN AGAIN | THE TRINITY OF ARTIST RICK GRIFFIN at The Selvedge Yard

surf-art

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Griffin attended Chouinard Art Institute which would set the course for this next stage of his life.  As an art school student Griffin met fellow artist and future wife, Ida Pfefferle, and started hanging with the Jook Savages– a group of musicians / artists.  In ’66, with the Psychedelic movement tugging at them, Rick & Ida headed to San Francisco, living out of their van for a while, and regrouped with the Jooks– for who Griffin would create his first poster.  His work was soon in high demand for its trademark creative blend of Native American, surf & psychedelic influences.  Everyone wanted Griffin to do their posters– from Jimi Hendrix, to the band his work is most popularly associated with– The Grateful Dead.  Now among the leaders in the poster art industry, Griffin teamed-up with fellow artists Alton Kelley, Stanley “Mouse” Miller, Victor Moscoso, and Wes Wilson to form the Berkeley-Bonaparte distribution agency in ’67– the ultimate poster art producers of that time.

Griffin poster Art

rick griffin

Griffin did the typography for the Neil Young - On the Beach Album Cover

In ’69, Rick Griffin decided it was time to head back home to So Cal– settling with his wife in San Clemente.  John Severson, founder of Surfer magazine, was working on his latest project– a surf film called Pacific Vibrations, and approached Griffin about doing the poster.  What was supposed to take one month turned into an epic six-month drama, well told by Severson himself in the video below.

Rick Griffin Surfing

Rick Griffin Surfing

Poster Art

rick-griffin

rick griffin

It was artists like Rick Griffin that helped start the whole t-shirt generation by putting one of a kind artwork on t-shirt blanks. Without talented and original artists like Rick Griffin we would not have the great vintage t-shirts that we have today.

Source copyand Images Courtesy of The Selvedge Yard. Check out The Selvedge Yard for other great articles on men’s style and fashion

A Few Steps to improve the Bottom Line Vintage Shops

vintage shop notes

A smart business owner understands the inherent value of goal setting in steering a growing business in the right direction. Unfortunately, figuring out exactly what the right direction is—and the road map to get there—isn’t as much of a no-brainer.

More than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don’t keep track of their business goals, and 77 percent have yet to achieve their vision for their company.

This time, instead of setting mindless resolutions that you never plan on obtaining, why not try to make a difference. We have put together a list of twelve steps that are geared to help improve your bottom line. Hopefully these important retail business resolutions won’t take YOU over a decade to become habit, because these steps represent the traits we all need if we want to achieve long-term, big time success.
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Cold Water Surfing… the legend of Jack O’neill

surf clothing history

Any one that has ever pulled a thin piece of rubber over their shoulders so that they can paddle out into the cold pounding surf has Jack O’neill to thank for making that secession possible. His little shop in San Francisco is now a multimillion-dollar empire, but that wasn’t why Jack O’Neill began. He just wanted to stay warm. “I’m just as surprised by this as anyone,” O’Neill says. “I was just messing around with rubber.”

surfshop

Jack O’Neill was born in Denver, Colorado, in 1923 and was raised in Portland, Oregon. It wasn’t long before he and his family moved to Southern California. He wandered as a lad, working as a lumberjack, serving in the Army Air Corps and then moving to San Francisco in 1949. Living in San Francisco, O’Neill earned a living as a commercial fisherman, then sold architectural aluminum, fire extinguishers and skylights. He loved the ocean and sneaked away to it at every opportunity, even taking his lunch breaks down at Ocean Beach, bodysurfing in bathing trunks in the briny cold, often alone or with the odd diehard.

vintage surf clothes

Jack O’Neill started his empire when he began experimenting with materials that would prevent him from, quite literally, freezing his nuts off. It all started when he began by stuffing flexible polyvinyl chloride (PVC) into bathing trunks “borrowed” from the Sutro Baths or Fleishacker Pool. Those worked well enough for Jack to begin a family with his wife, Marge. But early wetsuits took a huge step forward when a scientist friend showed O’Neill a sample of neoprene foam.

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Before Jack O’Neill, surfing in Northern California’s chilly waters was a rugged sport practiced by hardy men. It was he who kept searching for a practical way to keep warm, and it was he who worked persistently to develop the modern neoprene wetsuit, one of the most important innovations in surfing history. Other individuals have also contributed to the evolution of the wetsuit, but Jack O’Neill is the man perhaps most responsible for surfing’s endless summer.

o'neill wetsuits

 

Vintage T-Shirts 101

Vintage T-shirts Wholesale

“The t-shirt is a symbol of freedom, but also a rebellion to society”. Rin Taken. Did you know that the t-shirt is as North American as apple pie and blue jeans.

It wasn’t until after the fighter pilots in the South Pacific returned home from WW2, in the 50’s, that it was finally acceptable to wear an undershirt as a t-shirt. The first Surf Board Shapers had no idea that screen printing their logo on a t-shirt would change North American fashion forever. In the 80’s T-shirt branding evolved from a grass roots marketing tool, to a billion dollar industry. Before a sneaker logo could sell a t-shirt, it had to have a great print or be a billboard and say something only a t-shirt could get away with. From Novelty tee’s to brand tees no one could resist the comfort of a cotton tee

vintage t-shirt tags

The first thing to look for when searching for authenticity of the perfect vintage tee is the tag/label. Before the store brand sold a tee, it was the brand on the blank itself that sold it. Knowing what to look for will save a lot of time during the hunt. Different tags can tell you about the era you tee come from. Current day American Made t-shirt manufactures continuously try to match the one of a kind comfort and feel found only in a 80’s Screen star t-shirt blank.

vintage rock concert t-shirt

Rock concert tees tell others that not only did you support the art of rocking by purchasing the newest 8 track released by your Rock Mentor, but you attended these ground breaking rock services yourself. Beware these are not to be mistaken as current day overprinted reproductions sold to the squares at urban corporate mall stores; but a genuine rare black market concert tee. Only recognizable traits are in the original print, date, tag and quality of blank. Some concert T-shirts will sell for well over $1000 in the dealer trade. The authenticity and timeless prints set these apart.

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