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It’s that time again! We have a one-of-a-kind collection of denim jackets, cut-off shorts, overalls, jeans and more.
This collection focuses on the idea of comfort and age to produce the most timeless identity known to any denim line.
Adidas was founded in 1947 by Adi Dassler in Germany. Adi Dassler started making shoes in the 1920’s but did not start Adidas until 1947. In 1948 they came up with the name Adidas – as a shortened version of Dessler’s name. The next year the company registered the three stripes as their trademark logo.
Adidas started to produce sports clothing in the 1967. In the 80’s Adidas was made popular in the United States when up and coming Hip Hop Artist’s Run DMC wrote a song about the brand Adidas, called My Adidas.
In 2005 Adidas purchased Reebok, making Adidas the second largest sportswear manufacture word wide.
Whether they are distressed, baggy, stonewashed or tight, everybody loves their cutoff denim shorts. Pair them with a tank-top and sneakers and it is a easy way to look cute and sexy for just about any casual occasion.
Denim Shorts Through History
Denim shorts became popular in the late 1960’s when fashion, style and art all began to take on a new life of its own. People were fed up with war and politics as usual, the counterculture movement began to take full swing and people began to find ways to express themselves through their style and resourced fashion.
The Daisy Duke Denim Shorts.
In the 70’s the Daisy Duke denim short became popular because of the famous family TV show – the Dukes of Hazzard, where actress Catherin Bach playing the character Daisy Duke wore a pair of jean shorts every episode. At the time she was playing the role of a sweet resourceful southern girl trying to find an outfit that would work in the hot southern heat. The boys liked the long leg’s and the girls liked the style.
Into the 80’s denim shorts became a fashion icon that was a must have for almost every wardrobe. It wasn’t long before men began wearing cutoff denim shorts as well, some as short as the girls cuts but some were longer.
In the 1990’s the denim shorts took on a new look during the end of the heavy metal era and beginning of the grunge scene. It was no longer popular to wear the short-shorts like the Daisy Dukes, but one could wear longer shorts, almost knee-length and either role them up or worn them torn.
At the turn of the millennium denim shorts took a short hiatus from the fashion scene, but not for long, in 2005 they slowly started to make their way back into hipster and fashion forward girls wardrobes.
Today everyone from the mom and daughter at the park to the supermodel and rockstar on the stage is wearing some form of denim shorts or another.
Historically men were in the forefront when it came to promoting denim fashion, the denim shorts however was primarily promoted by women.
Denim shorts continue to be a hot item among celebrities and fashionistas alike. Regardless of who’s wearing them, the components always remain the same. When searching for blue jean shorts, understand that there are three major components that can make or break a pair of blue jean shorts: denim wash, style/fit, and the minor details. You can also look at history and the most notable blue jean shorts for inspiration.
With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.
Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.
10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
The Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat whose fashion career began unexpectedly when the photo of a revolutionary ski suit he’d designed found its way to the pages of Harper’s Bazaar.
Emilio Pucci naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.
He was crowned “The Prince of Prints” by the international fashion press, who were smitten by his exuberantly colored prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns — must-haves for the jet-set crowd.