News & Information

Get updates from vintage buyers, retail managers and the movers and shakers behind the recycled fashion industry.




BRAND IDENTITY : PROMOTIONAL FLYERS & POSTCARDS

Postcards & Flyers

With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.

Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.

10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
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Pucci® – About the Label

emilio_pucciThe Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat whose fashion career began unexpectedly when the photo of a revolutionary ski suit he’d designed found its way to the pages of Harper’s Bazaar.

Emilio Pucci naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.

He was crowned “The Prince of Prints” by the international fashion press, who were smitten by his exuberantly colored prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns — must-haves for the jet-set crowd.

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Increase Your Sales With an In-Store Seamstress + Free Download

One of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the seam, or a half inch of of the cuff is all it takes to turn over-sized item into the perfect fit. When you offer your clients the opportunity to get their items altered it will amaze you to see how many more items your clients start purchasing.
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Retail Manager Notes: The Art of Upselling

Selling Vintage Clothing

One of the most important jobs a salesperson has to do is to add value to a sale that the customer is already willing to make. There are many missed opportunities as salespeople commit key errors during the course of each encounter with a customer. Learning to up sell, or add to a sure sale, is a vital skill, and you can learn it!

  1. Talk with your customer. Sounds pretty basic, right? But so many salespeople simply nod and smile, or hover, rather than chatting the customer up. Talking to the customer will allow you to learn what things the customer is interested in. This will help you turn a little sale into a bigger one.
  2. Bone up on your product knowledge. The more you know about your products, the more you will know about how different products can add value to the product your customer is buying. Let the customer know how these things can make the product they want better.   Read more

Increase Sales by Putting on an In-store Event

Vintage Parties

Get ready for some crowd control! Shoppertainment the fine art of running in-store events and promotions is the perfect way to differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time!

Vintage Stores are staples for fashion in their communities, and often attract some of the cities creative types from artists, musicians and designers. Getting your customers involved with your promotions is an easy way to put together an event with minimal effort and great success. Many successful stores have number of different events that they run throughout the year to attract customers from all different walks inside their shops.
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