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The History of Vintage Denim Cutoff Shorts

Levi Shorts Vintage

Whether they are distressed, baggy, stonewashed or tight, everybody loves their cutoff denim shorts. Pair  them with a tank-top and sneakers and it is a easy way to look cute and sexy for just about any casual occasion.

Denim Shorts Through History

Denim shorts became popular in the late 1960’s when fashion, style  and art all began to take on a new life of its own. People were fed up with war and politics as usual, the counterculture movement began to take full swing and people began to find ways to express themselves through their style and resourced fashion.

denim-shortsThe Daisy Duke Denim Shorts.
In the 70’s the Daisy Duke denim short became popular because of the famous family TV show – the Dukes of Hazzard, where actress Catherin Bach playing the character Daisy Duke wore a pair of jean shorts every episode. At the time she was playing the role of a sweet resourceful southern girl trying to find an outfit that would work in the hot southern heat. The boys liked the long leg’s and the girls liked the style.

Into the 80’s denim shorts became a fashion icon that was a must have for almost every wardrobe. It wasn’t long before men began wearing cutoff denim shorts as well, some as short as the girls cuts but some were longer.

In the 1990’s the denim shorts took on a new look during the end of the heavy metal era and beginning of the grunge scene. It was no longer popular to wear the short-shorts like the Daisy Dukes, but one could wear longer shorts, almost knee-length and either role them up or worn them torn.

 

vintage levi cutt-offs

At the turn of the millennium denim shorts took a short hiatus from the fashion scene, but not for long, in 2005 they slowly started to make their way back into hipster and fashion forward girls wardrobes.

Today everyone from the mom and daughter at the park to the supermodel and rockstar on the stage is wearing some form of denim shorts or another.

denim cuttoff shorts

Historically men were in the forefront when it came to promoting denim fashion, the denim shorts however was primarily promoted by women.

Vintage Jean Shorts

Denim shorts continue to be a hot item among celebrities and fashionistas alike. Regardless of who’s wearing them, the components always remain the same. When searching for blue jean shorts, understand that there are three major components that can make or break a pair of blue jean shorts: denim wash, style/fit, and the minor details. You can also look at history and the most notable blue jean shorts for inspiration.

vintage jeans

BRAND IDENTITY : PROMOTIONAL FLYERS & POSTCARDS

Postcards & Flyers

With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.

Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.

10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?
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Pucci® – About the Label

emilio_pucciThe Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat whose fashion career began unexpectedly when the photo of a revolutionary ski suit he’d designed found its way to the pages of Harper’s Bazaar.

Emilio Pucci naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.

He was crowned “The Prince of Prints” by the international fashion press, who were smitten by his exuberantly colored prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns — must-haves for the jet-set crowd.

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Increase Your Sales With an In-Store Seamstress + Free Download

One of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the seam, or a half inch of of the cuff is all it takes to turn over-sized item into the perfect fit. When you offer your clients the opportunity to get their items altered it will amaze you to see how many more items your clients start purchasing.
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Retail Manager Notes: The Art of Upselling

Selling Vintage Clothing

One of the most important jobs a salesperson has to do is to add value to a sale that the customer is already willing to make. There are many missed opportunities as salespeople commit key errors during the course of each encounter with a customer. Learning to up sell, or add to a sure sale, is a vital skill, and you can learn it!

  1. Talk with your customer. Sounds pretty basic, right? But so many salespeople simply nod and smile, or hover, rather than chatting the customer up. Talking to the customer will allow you to learn what things the customer is interested in. This will help you turn a little sale into a bigger one.
  2. Bone up on your product knowledge. The more you know about your products, the more you will know about how different products can add value to the product your customer is buying. Let the customer know how these things can make the product they want better.   Read more

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