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Rockmount : About the Label

ROCKMOUNT RANCH WEAR

Rockmount Ranch Wear is a true staple to vintage western wear collections from the past. Each piece in the Rockmount collection has the craftsmanship to surpass time.

“The West is not a place, it is a state of mind.”
Jack Weil

rockmount-truck

Jack Weil started Rockmount Ranch Wear in Denver, Colorado back in 1946. Over the years the company has established itself a leading role in Western Wear as they were the first company to put Snaps on men’s shirts as well as the first company to commercialy produce the Bolo Tie.
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You never even called me by my name

From the 1910s – 1930s we saw the Wild West American lifestyle move largely from a way of life, to ever-increasing faded memories and folklore. The western world was getting smaller. Technology and transportation were ushering in a new era of industrialized cities and advanced accessibility. The real denim-rockin’ cowboy lifestyle of days past were kept alive over the decades largely through the Western fashions worn by the stars of silver screen and music.

These images remind us when the American cowboy was an actual lifestyle and not just a passing trend. It was pointed out in the Selvage Yard, a lifestyle fashion blog geared towards men’s fashion and influence of style, that some of these images were taken by LIFE photography giants like Loomis Dean, and Ralph Crane to name a few. It is amazing to see how what was once a style dependent upon necessity has now become a fashion icon inspiring much of today’s trends. Vintage jeans, worn in full length or cut-off, western cowboy boots for dress of for the field, denim jackets and leather belts, cowboys hats and belt buckels are all pat of today’s looks.

Vintage Denim Jeans
1960– Clarence Hailey Long, foreman on the JA spread in Texas –Photo by Leonard McCombe
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Denim This, Denim That.

Vintage Denim Clothing

It’s that time again! We have a one-of-a-kind collection of denim jackets, cut-off shorts, overalls,  jeans and more.

This collection focuses on the idea of comfort and age to produce the most timeless identity known to any denim line.

Vintage Levis JeansVintage Levi Jeans

Classic Levi 501, 505 & 517 collection available from men and women…. read more

Vintage Branded Denim MixBranded Jean Mix

Over 20 years of jeans from classic Wrangler and Lee American Denim Collection…. read more

wholesale jean jacketsDenim Jackets

Vintage denim jacket mix. Two different collections available Branded and Mix Brands. Sizing for Men and Women…. read more

Vintage Denim ShortsDenim Shorts

Authentic denim cutoff shorts. Branded Levi, Lee & Wrangler grades available…. read more

Vintage Overalls JumpersOverall & Jumpers

Vintage denim overalls for men and jumpers for women…. read more

Vintage Wholesale Denim Chambray ShirtsDenim Shirts

Vintage Denim Chambray shirts. Mixes available for men and women…. read more

 

 

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Adidas : About the Label

adidas logo   adidas-superstar-vintage

Adidas was founded in 1947 by Adi Dassler in Germany. Adi Dassler started making shoes in the 1920’s but did not start Adidas until 1947. In 1948 they came up with the name Adidas – as a shortened version of Dessler’s name. The next year the company registered the three stripes as their trademark logo.

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Adidas started to produce sports clothing in the 1967. In the 80’s Adidas was made popular in the United States when up and coming Hip Hop Artist’s Run DMC wrote a song about the brand Adidas, called My Adidas.

adidas

In 2005 Adidas purchased Reebok, making Adidas the second largest sportswear manufacture word wide.

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The History of Vintage Denim Cutoff Shorts

Levi Shorts Vintage

Whether they are distressed, baggy, stonewashed or tight, everybody loves their cutoff denim shorts. Pair  them with a tank-top and sneakers and it is a easy way to look cute and sexy for just about any casual occasion.

Denim Shorts Through History

Denim shorts became popular in the late 1960’s when fashion, style  and art all began to take on a new life of its own. People were fed up with war and politics as usual, the counterculture movement began to take full swing and people began to find ways to express themselves through their style and resourced fashion.

denim-shortsThe Daisy Duke Denim Shorts.
In the 70’s the Daisy Duke denim short became popular because of the famous family TV show – the Dukes of Hazzard, where actress Catherin Bach playing the character Daisy Duke wore a pair of jean shorts every episode. At the time she was playing the role of a sweet resourceful southern girl trying to find an outfit that would work in the hot southern heat. The boys liked the long leg’s and the girls liked the style.

Into the 80’s denim shorts became a fashion icon that was a must have for almost every wardrobe. It wasn’t long before men began wearing cutoff denim shorts as well, some as short as the girls cuts but some were longer.

In the 1990’s the denim shorts took on a new look during the end of the heavy metal era and beginning of the grunge scene. It was no longer popular to wear the short-shorts like the Daisy Dukes, but one could wear longer shorts, almost knee-length and either role them up or worn them torn.

 

vintage levi cutt-offs

At the turn of the millennium denim shorts took a short hiatus from the fashion scene, but not for long, in 2005 they slowly started to make their way back into hipster and fashion forward girls wardrobes.

Today everyone from the mom and daughter at the park to the supermodel and rockstar on the stage is wearing some form of denim shorts or another.

denim cuttoff shorts

Historically men were in the forefront when it came to promoting denim fashion, the denim shorts however was primarily promoted by women.

Vintage Jean Shorts

Denim shorts continue to be a hot item among celebrities and fashionistas alike. Regardless of who’s wearing them, the components always remain the same. When searching for blue jean shorts, understand that there are three major components that can make or break a pair of blue jean shorts: denim wash, style/fit, and the minor details. You can also look at history and the most notable blue jean shorts for inspiration.

vintage jeans


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