About the Label

clothing labels It is good for vintage buyers to know about the products that they carry and the history that makes each item unique.
Find out about old clothing labels from the past and present, learn about different clothing labels and manufactures, how they got started and what they are doing today. From classic vintage dresses to hip urban sneakers each brand has and image and each image has a history.




Cold Water Surfing… the legend of Jack O’neill

surf clothing history

Any one that has ever pulled a thin piece of rubber over their shoulders so that they can paddle out into the cold pounding surf has Jack O’neill to thank for making that secession possible. His little shop in San Francisco is now a multimillion-dollar empire, but that wasn’t why Jack O’Neill began. He just wanted to stay warm. “I’m just as surprised by this as anyone,” O’Neill says. “I was just messing around with rubber.”

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Jack O’Neill was born in Denver, Colorado, in 1923 and was raised in Portland, Oregon. It wasn’t long before he and his family moved to Southern California. He wandered as a lad, working as a lumberjack, serving in the Army Air Corps and then moving to San Francisco in 1949. Living in San Francisco, O’Neill earned a living as a commercial fisherman, then sold architectural aluminum, fire extinguishers and skylights. He loved the ocean and sneaked away to it at every opportunity, even taking his lunch breaks down at Ocean Beach, bodysurfing in bathing trunks in the briny cold, often alone or with the odd diehard.

vintage surf clothes

Jack O’Neill started his empire when he began experimenting with materials that would prevent him from, quite literally, freezing his nuts off. It all started when he began by stuffing flexible polyvinyl chloride (PVC) into bathing trunks “borrowed” from the Sutro Baths or Fleishacker Pool. Those worked well enough for Jack to begin a family with his wife, Marge. But early wetsuits took a huge step forward when a scientist friend showed O’Neill a sample of neoprene foam.

surfing apparel wholesale

Before Jack O’Neill, surfing in Northern California’s chilly waters was a rugged sport practiced by hardy men. It was he who kept searching for a practical way to keep warm, and it was he who worked persistently to develop the modern neoprene wetsuit, one of the most important innovations in surfing history. Other individuals have also contributed to the evolution of the wetsuit, but Jack O’Neill is the man perhaps most responsible for surfing’s endless summer.

o'neill wetsuits

 

Lacostte : About the Label

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Izod Lacostte Vintage T-shirts

The Lacoste Crocodile shirt came about in 1933, when then tennis star Rene’ Lacoste joined teams with a French garment maker to manufacture tennis shirts. Later in 1952, Lacoste signed a contract with the David Crystal Company to import, and in 1966, to make Lacoste shirts in the United States. David Crystal was also the owner of Izod and Haymaker, and so the crocodile can be found on garments with quite a few different labels.

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These shirts and dresses became very fashionable in the middle 1960s and in the early 1980s, and came to solidify the “preppy” look. The relationship between Izod and Lacoste came to an end in 1992, and today La Chemise Lacoste is the maker and licensee of all Lacoste products.

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There are many variations of the Lacoste label, with combinations of Lacoste, Izod, Haymaker and David Crystal names. We are showing just a few of the typical labels.

Adidas : About the Label

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Adidas was founded in 1947 by Adi Dassler in Germany. Adi Dassler started making shoes in the 1920’s but did not start Adidas until 1947. In 1948 they came up with the name Adidas – as a shortened version of Dessler’s name. The next year the company registered the three stripes as their trademark logo.

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Adidas started to produce sports clothing in the 1967. In the 80’s Adidas was made popular in the United States when up and coming Hip Hop Artist’s Run DMC wrote a song about the brand Adidas, called My Adidas.

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In 2005 Adidas purchased Reebok, making Adidas the second largest sportswear manufacture word wide.

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Screen Stars : About the Label

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Screen Stars is a T-shirt label that you find in a number of Authentic Vintage Tees dating back to the 70’s and 80’s. Screen Stars was purchased in the 80’s by BEST, which was later taken over by Fruit of A Loom. The remnants of the Screen Star style can be found today in the Fruit of Loom BEST style tee. Many vintage tees were printed on the 50/50 screen star t-shirt blank with the paper Screen Star tag. The lightweight comfort and feel of the screen start blank is desired by current collectors in the industry world wide.

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Super Screen Star Paper Tag “Late 70’s”

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Super Screen Star Paper Tag “Late 70’s”

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Best Screen Star Tag “Late 80’s”


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